Wednesday 11, June 2008 by
Financial services need to improve targeted marketing
GI Insight’s latest study into communications and marketing relevance has found that financial services companies are less successful than their retail counterparts. Targeting standards in financial services sit a long way behind retail at 19 per cent above the all-sectors average. Banks and building societies beat the all-sectors average by 3 per cent and 1 per cent respectively, but the general insurance sector at -2 per cent, and credit card sector at -6 per cent, falls behind when it comes to personalised marketing and retention activity.
