Lebara and WorldRemit have entered into a strategic partnership making WorldRemit the exclusive global money transfer partner of Lebara, including transfers to over 40 African countries.
The deal allows over three million Lebara Mobile and Lebara Money users to use WorldRemit’s digital money transfer service seamlessly, directly from the Lebara app and website. With more than half of WorldRemit’s transfers now going to Africa, this partnership will support the company’s plan to serve five million customers connected to the continent by 2020.
Lebara customers living in the UK, France, Germany, Spain, Denmark and Netherlands will benefit from WorldRemit’s extensive payout network in over 145 countries. This will provide a more convenient and lower cost alternative to the 90 per cent of migrants who still send money through offline routes.
As part of the deal, WorldRemit will also benefit from co-branding in Lebara’s full retail estate stores and advertising in Lebara Mobile simpacks sold in 260,000 stores across Western Europe.
WorldRemit handles a growing share of the $600 billion migrant money transfer market, better known as remittances. Known for its mobile-first approach, one third of its transactions go to mobile money accounts; it currently handles 74 per cent of international money transfers to mobile money accounts globally.
WorldRemit’s digital model allows customers to complete their transactions in just a few taps from a smartphone. Worldremit customers make more than one million transactions every month, using its app or website.