Sunday 07, June 2009 by

Dubai Bank creates exclusive area for female customers

Dubai Bank’s “Amirah” (meaning princess in Arabic) is the bank’s new ladies banking services, which provides enhanced, targeted and more personalised services to women.

Amirah has initially been launched in the Ras Al Khaimah branch of Dubai Bank, with plans to expand to six other locations across the United Arab Emirates (UAE) over the course of the year. Dubai Bank also plans to establish eight to ten “Ladies Only” sections and branches by the end of 2010.

Mohammad Amiri, Head of Retail Banking group at Dubai Bank, said: “Women are playing an increasingly active role in financial transactions for themselves, their families and businesses. They are also seeking more personalised services. Amirah is our first step towards meeting these needs, to help them bank with added ease and comfort while adhering to core Islamic values.”

The bank will support its Amirah customers with a dedicated team of female banking professionals, who will provide operational assistance as well as advisory services relating to personal wealth management and commercial ventures.


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