Mobile revenues take a knock
Mobile end-user ARPUs (average revenue per user) dropped between five per cent and 15 per cent year-over-year in the fourth quarter of 2008 compared to the fourth quarter of 2007. China, India, and a number of other Asian markets dropped more than 10 per cent. In Europe the ARPU contraction was in the range of -5 to -8 per cent. In North America, year on year (YoY) ARPU did not nosedive, as ARPUs were buoyed by mobile data. In South America, markets were more mixed with some markets deflating inline and others, like Brazil, managing to hold up ARPUs.