Thursday 13, February 2014 by Matthew Amlôt

The Saudi Investment Bank "SAIB" develops WOOW

WOOW is based on strong customer feedback and demand for a world-class rewards program that goes far beyond existing standard credit card and cash-back programs in GCC. To provide its customers with such a program, SAIB teamed up with an award-winning global leader in this field; Ketchup Loyalty Marketing.

Features & Analyses

Investment Banking Creating a diverse bond market

In an exclusive mini roundtable, Nabilah Annuar, Banker Middle East Editor, sits down with Michael Grifferty, President of the Gulf… read more