Thursday 13, February 2014 by Matthew Amlôt

The Saudi Investment Bank "SAIB" develops WOOW

WOOW is based on strong customer feedback and demand for a world-class rewards program that goes far beyond existing standard credit card and cash-back programs in GCC. To provide its customers with such a program, SAIB teamed up with an award-winning global leader in this field; Ketchup Loyalty Marketing.

Features & Analyses

Commercial Banking Banking—creatively disrupted

Sanjeev Kumar, Group CEO, M Holdings Limited, discusses how Bank M became a top bank in Tanzania and why it is now taking its offering… read more