Thursday 13, February 2014 by Matthew AmlĂ´t

The Saudi Investment Bank "SAIB" develops WOOW

WOOW is based on strong customer feedback and demand for a world-class rewards program that goes far beyond existing standard credit card and cash-back programs in GCC. To provide its customers with such a program, SAIB teamed up with an award-winning global leader in this field; Ketchup Loyalty Marketing.

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