Sunday 05, April 2009 by
"GO®" aligns Visa’s global marketing
Visa’s new "GO®" campaign aims to reflect the company's evolution to a single, global company. The new campaign enables Visa to align its worldwide marketing under a single theme that highlights the value Visa deliver versus cash and cheques - including more security, more control and more convenience. The campaign also enables Visa to achieve cost efficiencies by consolidating its global marketing efforts.
