ADNIC’s new branding aims to communicate competitive edge
The decision to modernise ADNIC’s image is a response to an increasingly competitive marketplace.
“Since its inception in 1972, ADNIC has endeavoured to be the leading provider of quality, affordable insurance products and services, and we have established ourselves as a reliable insurer,” said HE Khalifa Mohammad Al Kendi, Chairman of the Board of Directors at ADNIC. “We continually develop and enhance our products and services to meet the changing demands of a dynamic global marketplace and our new brand symbolizes our commitment to continue catering to the best interest of our customers.”
“The new logo demonstrates a modern look that appeals to a sophisticated mind-set, while still promoting our true commitment to contributing to the enhancement of business and industry standards throughout the UAE and MENA.”
The company says the new branding will also help differentiate ADNIC from other insurance companies by clearly outlining its competitive advantages.
Abu Dhabi National Insurance Company (ADNIC) was established in 1972 through the support of the Abu Dhabi Government. ADNIC provides personal insurance products, including home, car, boat, life, health, accident and cargo, as well as business insurance products, such as fire & property, aviation, engineering, marine and energy.