Sunday 02, September 2012 by Robin Amlôt

What your good name is worth – the value of corporate reputation

Many companies attribute a staggering 63 per cent of their market value to reputation. Reputation capital is the sum of the value of all corporate intangible assets, which include business processes, patents, trademarks, reputations for ethics and integrity, quality, safety, sustainability, security, and resilience,” said Steve Hamilton-Clark, CEO of TNS MENA.

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