Banks struggle with social media - Citibank tops rankings
Only a small group of the world’s leading banks have finally grasped the opportunities of social media such as Facebook and Twitter. This is a main finding in a new analysis of the social media presences of the world’s top 50 banks, conducted by Swiss research company MyPrivateBanking. In the ranking Citibank comes out as winner with an outstanding 47 points out of a maximum of 50. Runners up are BBVA of Spain and the National Australia Bank (NAB) with 44 points each, followed by Crédit Agricole and Deutsche Bank with 43 points.