Sunday 15, July 2012 by Robin Amlôt
Mobility facilitates MEA distribution of banking services says IDC
While financial institutions seek to develop alternative channels as a means to drive business efficiency and a better customer experience, an increase in consumer mobility has presented an attractive opportunity. According to a recent study by market research and consulting company IDC, the current penetration rate of banking services in the Middle East and Africa (MEA) is estimated at less than 35 per cent.
